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A brief description of the basic need…and what we wish to accomplish…and method(s) we plan to use.
Criminal Justice policy reform in CT is an initiative that must begin with a clear understanding of strategic goals in terms of public information, advocacy, social responsibility, legislation and education of elected officials. We have published a book entitled The Justice Imperative – How Hyper-Incarceration Has Hijacked The American Dream in collaboration with faith based, business and academic institutions to accomplish our goals.
We have contracted with The Dilenschneider Group to act as our media and public relations consultants as well as publishers to accomplish the following:
Book Production
- Design, edit and publish the manuscript.
- Lay out the manuscript as well as e-book platforms for Amazon and Nook
- Assist in the development of a project website with a Facebook page which must be interactive, giving people who support the cause the opportunity to take action.
- Build an electronic file on our website to archive all opinion piece
Book Marketing
- Write press releases announcing the publication – create a buzz.
- Coordinate a blog campaign
- Work with print and other media to secure reviews, interviews as well as opinion pieces
- Develop clear, concise and consistent messaging for the book and cause
- Help arrange appearances in libraries, churches, fraternal organizations, conferences
- Acquire support of high profile individuals for funding and other participation,
Legislative goals
- Determine legislative goals over a three year period
- Begin a campaign to educate the General Assembly as well as the Governor
- Determine our champions and work with them to draft legislation
- Clearly define our organization so that it becomes very recognizable
Spread the Message
- Focus on influential people to assist in fundraising
- Work with the three Bishops of the State of CT for support
- Develop opinion pieces that can be shared with the business community especially the Fairfield Business Council and the Connecticut Business Industry Association
- Enlist key CEOs who would be willing to support distribution
